We create live brand actions. Actions which speak to people and not to targets. Actions which seek contact and not just impact. Which turn spectators into protagonists. Because a brand only becomes socially relevant when it stops acting for itself.


We create brand content and amplify it through social networks. We turn the brand into conversation, creating and curating content which people choose to see, talk about and share. Because in a world saturated with messages, it is no longer enough to buy attention: you have to generate attraction.


We conceive, design and produce brand spaces. In retail, at festivals, anywhere where the brand has to be present. Spaces conceived to take people to the heart of the brand and get the brand into people’s hearts.

Own Projects

Thinking laterally almost always leads us to think beyond the brief. Many of the projects we carry out do not come about as the result of a client’s request, but rather as the result of our own ideas, dreams and interests. They are projects which are particularly dear to us, because, more than any others, they contain the essence of what we are.

Dance Camp


Aitana Bonmatí BDO


Desigual Sonar


Nike Store Openings


Invincible Run


Nike Elite Summit



Lateral Thinking & Primavera Sound

Experiential Packagings


Play Barcelona

Lateral Thinking & Nike

Wiser Wash & Tru Blu

Pepe Jeans

Awaken the Phantom


Jersey customization


Mirror Park

Red Bull

The ball makes us more


Alexia XI. The Queen.


Volkswagen T-Roc

BOXBARCELONA, the home of sport and creativity

Skate Agora, reconciling the city and skateboarding

Skate Agora BDN

Hurley Surf Club, on the crest of a wave


Ousadia Alegria, a gift for Barcelona

Nike Football

Nike & Tisci,Madrid at their feet

Nike Energy

#AirMaxDay, the revolution is here

Nike Running

Munich, Los Ángeles, Badalona

Street League Skateboarding

SVD, we inaugurated a temple for ‘sneaker freakers’

Nike Lifestyle

Skate Above Barcelona

Nike SB

Wmns Week

Nike Women

Dot Up Sónar 2017 / 2016

Sónar & Richie Hawtin

Chronicles Vol. III

Nike SB

Glocal strategy. Global vision with local action

Olive Oils from Spain

Air Max Day

Nike Sportswear

Air Max City Pack

Nike Sportswear

Converse Space Bcn


Two decades of festivals

Estrella Damm

Air Max 95

Nike Sportswear

Cortez 72

Nike Sportswear

Liberty “Merlín” Pack + Rift

Nike Sportswear

La Tasca

Estrella Damm

The Good Life Embassy

Olive Oils from Spain

Social Media


FCB Iconic Picture

Nike Football

Kevin Durant in Madrid

Nike Basketball

Store Opening with Gasol

Nike Comms

Spotify VIP Room


Skate Agora Social Media

Skate Agora