Aware of the importance of engaging with the new generation of football talent, Nike has created and organized for the past two consecutive years their own unique encounter: the Nike Barcelona Elite Summit.
The exclusive Nike event consists of a weekend full of enriching experiences through sport, gastronomy and the brand. Accompanied by special guests like Saiko, Omar Montes and Ona Carbonell, participants enjoy spaces and activities personalized with Nike's signature visuals, receiving personal attention that makes them feel more connected and integrated with the brand at all times.
In the two editions held so far, athletes have stayed at the Hotel W Barcelona and have made getaways to nature areas such as Collserola and Tibidabo to run and do yoga, or to the sea to relax on a boat or paddle surf.
Furthermore, on both occasions, Nike has highlighted its commitment to inclusion, raising awareness among participants about the importance of diversity and equality in sport through various activities, including wheelchair basketball.
Through these experiences, Nike reaffirms its responsibility to the future of sport, ensuring that each of our athletes feels valued and motivated to face their next challenges. Success comes from the balance of development and fun, and Nike believes that these experiences support their personal and professional growth while also giving them space to play and connect.
