Every 26 March, Nike celebrates Air Max Day and takes the opportunity to reissue its most iconic trainer in an exclusive design. This year’s design, co-created by three of the brand's historic designers, was inspired by Willy Wonka-style sweet factories. The implementation of the campaign included major stores, such as the one at Portal de l’Àngel, in Barcelona, where we also installed a service corner offering Nike ID personalisation, cleaning and lace lock engraving.
